and what to do with it once it’s written!
You know you ought to!
- But how do you recognize what’s newsworthy?
- Should you hire someone to write it?
- How do you get the media to publish it?
Virginia and Maureen will help you discover what’s newsworthy in your business and how to transform what you see as ordinary into something notable. In this workshop, you’ll learn how to write an effective press release and be provided with a simple template for getting your message out. From this interactive presentation, you’ll walk away with a press release of your own and information about how and where to send it.
Virginia Reuter, owner of Rider Sonoma Advertising, specializes in managing collaborative advertising and marketing communications projects. Ms. Reuter expertly makes the complex simple through easy-to-follow instructions on how to create and incorporate press releases into a small business’ public relations plan.
Maureen Lomasney, principal of Maureen Lomasney Communications, has been nationally recognized for developing and executing creative and effective marketing communications plans, activities and tools for growth. She also owns Tannery Creek Press and founded FUNERIA—a unique arts agency that promotes and sells artist-made funery urns worldwide.
| When: | Friday • May 20 • 8:00–10:00 am |
| Where: | Small Business Development Center |
| Cost: | Advance reservations & payment $12. $15 at the door. Continental breakfast included. |
| RSVP: | Cynthia Riggs: (707) 823-1602 cynthiar@comcast.net |
| Karen Widmer: (707) 965-3932 karenwidmer@earthlink.net |
|
| Payment: | Send your check or money order to CEE • POB 203 • Cotati, CA 94931 |
The Entrepreneurial Exchange Pact:
Entrepreneurs place top value on practical opportunities to learn from each other and the experts in subjects uniquely relevant to entrepreneur-hood. We commit to delivering a perfect blend of networking and instruction.
The Redwood Empire SBDC at Santa Rosa Junior College is an affiliate of the Northern California SBDC Program sponsored by: San Jose State University Foundation, the California Community College’s Economic and Workforce Development Programs and the U.S. Small Business Administration. This is a partnership program under the current Cooperative Agreement with the SBA and the San Jose State University Foundation. Any opinions, findings, conclusions or recommendations expressed are those of the presenter(s)/author(s) and do not necessarily reflect the views of the sponsoring entities. All services are extended to the public on a non-discriminatory basis. Reasonable accommodations for the disabled will be made, if requested in advance.
To down load a printable pdf of this information, click here.
Graphics generously donated by Judy Baker of Completely Creative :: 707.938.2586